This is a well researched marketing Management Curse for marketing professionals
Unlock the Power of Marketing to Drive Growth!
Whether you’re a business owner, professional, or aspiring marketer, this course equips you with practical tools, strategies, and insights to thrive in today’s competitive market.
✔ Fundamentals of Marketing Management
✔ The Marketing Mix (4Ps & 7Ps)
✔ Understanding the Marketing Environment
✔ Crafting a Marketing Plan
✔ Customer Buying Behavior & Consumer Psychology
✔ Segmentation, Targeting & Positioning (STP)
✔ Branding & Product Management
✔ Smart Pricing Strategies
✔ Effective Distribution & Place Management
✔ Promotion & Communication Strategies
✔ Winning with Digital Marketing
By the end of the course, you will be able to:
✅ Analyse markets & identify opportunities.
✅ Segment & target the right customers.
✅ Design and implement marketing plans.
✅ Apply the marketing mix to real situations.
✅ Harness digital strategies for success.
📌 Interactive lectures with case studies
📌 Practical projects (develop a marketing plan)
📌 Industry guest speakers
📌 Networking opportunities
📌 Certificate upon completion
🗓 12 Weeks
📍 Blended Learning: In-person + Online
🎓 Awarded a Certificate in Marketing Management
Open to all practitioners and aspiring marketers. No strict academic prerequisites!
✨ Learn. Apply. Grow. Become a Marketing Professional Today! ✨
Title
Dr., senior lecturer of Marketing for more than a decade
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