Course Info

Marketing Management

This is a well researched MBA marketing Management Revision Kit

3 weeks 10,000 UGX Career Certificate is awarded

To apply marketing theory and concepts to what marketers do in “the real world.”
To enable students to understand strategic role of marketing, and define and analyse marketing problems for managers.
To use marketing concepts to make business decisions.
To equip students with techniques of designing marketing plans.
To enable students gain insights on how to develop strategies, initiatives and programmes to introduce and sustain competitive market advantages.
To improve familiarity with current challenges and issues in marketing.

At the end of this course, students should be able to:

Analyse the firm’s market environment and identify marketing opportunities.
Segment, evaluate and select target markets.
Integrate knowledge to develop, implement and evaluate marketing plans and strategies..

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Dr. Walugembe Ahmad

Title
Dr., senior lecturer of Marketing for more than a decade

Introduction to Marketing Management:

The marketing mix

Marketing Environment:

Marketing Planning Process

Customer Buying Behaviour:

Market Segmentation, Targeting and Positioning (STP)

Product Management and Branding

Pricing

Distribution(Place) Management:

Promotion Management:

Digital Marketing Strategy

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