Course Info

Marketing Management

This is a well researched marketing Management Curse for marketing professionals



  12 weeks   3,000,000 UGX   Career Certificate is awarded

Course description

Unlock the Power of Marketing to Drive Growth!

Obtain a CAREER CERTIFICATE IN MARKETING MANAGEMENT

 

Why Take This Course?

Whether you’re a business owner, professional, or aspiring marketer, this course equips you with practical tools, strategies, and insights to thrive in today’s competitive market.

 

What You’ll Learn

✔ Fundamentals of Marketing Management
✔ The Marketing Mix (4Ps & 7Ps)
✔ Understanding the Marketing Environment
✔ Crafting a Marketing Plan
Customer Buying Behavior & Consumer Psychology
Segmentation, Targeting & Positioning (STP)
Branding & Product Management
✔ Smart Pricing Strategies
✔ Effective Distribution & Place Management
Promotion & Communication Strategies
✔ Winning with Digital Marketing

Learning Outcomes

By the end of the course, you will be able to:
✅ Analyse markets & identify opportunities.
✅ Segment & target the right customers.
✅ Design and implement marketing plans.
✅ Apply the marketing mix to real situations.
✅ Harness digital strategies for success.

Course Highlights

📌 Interactive lectures with case studies
📌 Practical projects (develop a marketing plan)
📌 Industry guest speakers
📌 Networking opportunities
📌 Certificate upon completion

Who Should Attend?

  • Practicing Marketers
  • Business Owners & Entrepreneurs
  • Professionals from any field
  • Students & Graduates seeking practical skills

Duration & Mode

🗓 12 Weeks 
📍 Blended Learning: In-person + Online

Certification

🎓 Awarded a Certificate in Marketing Management

Admission Requirements

Open to all practitioners and aspiring marketers. No strict academic prerequisites!

📞 For Registration & Inquiries:
register on https://academy.mateenpro.com

Learn. Apply. Grow. Become a Marketing Professional Today! ✨

 

 

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Facilitators


authoravatar     
Dr. Walugembe Ahmad

Title
Dr.,   senior lecturer of Marketing for more than a decade



 

Course modules

  • Introduction to Marketing Management:
  • The marketing mix
  • Marketing Environment:
  • Marketing Planning Process
  • Customer Buying Behaviour:
  • Market Segmentation, Targeting and Positioning (STP)
  • Product Management and Branding
  • Pricing
  • Distribution(Place) Management:
  • Promotion Management:
  • Digital Marketing Strategy


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